Sherifa Hady

Sherifa joined HPE Aruba Networking in November 2019 and in January 2025 has been promoted to the position of Vice-President Worldwide Midmarket & SMB Sales, HPE Aruba Networking. In this role Sherifa leads the global HPE Aruba Networking team responsible for Midmarket and SMB business.

Sherifa brings a wealth of sales, channel, marketing, and category experience having previously held numerous senior leadership positions in the EMEA, CEEMA and MEMA regions, including General Manager & Vice-President EMEA Sales and Vice-President EMEA Channel Sales and one year as interim HPE Managing Director in South Africa.

Born in the United Kingdom, Sherifa has lived in Dubai for the past 29 years where her career has taken her from strength to strength within the IT industry. She holds a Bachelor of Science degree in Engineering and Communications from Ain Shams University, Egypt and is married with two children.

Sherifa’ s achievements include the following awards:

• ICT Champion of the Year Leadership Award 2024, CXO Insight Middle East
• Best Leadership Personality of the Year Award 2023, Tahawultech.com
• House of Rose Professional’s Break the ceiling touch the sky® 2023 list of the Middle East’s Most Inspirational Women in Leadership
• Technology Businesswoman of the Year 2023, Tahawultech.com
• Top 25 Break the ceiling Middle East Most Inspirational Women in Leadership, House of Rose Professional Pte. Ltd 2022
• Star of the Year in Information Technology Award, Tahawultech Middle East 2022
• Women Leadership and Excellence in Technology Award, Arab Women Leadership Summit Middle East 2020
• No.2 Channel Champion, Middle East & Africa by the Channel Reseller Middle East magazine 2018
• No.1 Channel Champion, Middle East & Africa by the Channel Reseller Middle East magazine 2017
• Woman Executive of the Year’ Middle East Excellence Awards 2016
• ‘Best All Round Woman STEM Executive’, Middle East & Africa Science Technology Engineering & Mathematics Conference 2015
• ‘IT Woman of the Year’ 5th Middle East Women Achievement awards 2006
• ‘IT Marketing Manager of the Year’ by ITP in 2005